With its new milestone of 1 million different hair color applications, a Culver City-based online salon has taken its business model one step further to ensure the best results for its customers at a fraction of the cost charged by hair salons.
Founded by the group of cosmetic and tech experts Omar Mourad, Cory Rosenberg, Tamim Mourad, and Francisco Gimenez, eSalon looks to provide salon-going customers with a new way to tackle DIY hair coloring.
eSalon provides completely personalized hair color for home use with each color is individually blended, like in a salon, and made of high-quality ingredients that leave hair soft, shiny, and provide complete gray coverage. The personalized pigment, delivered to your door, even has your name on the bottle, because it’s made for you and no one else.
The sleek eSalon website directs its clients through a series of short questions where they select their natural hair type, styling history, and the color they want it to be. After the questionnaire is submitted, eSalon pairs the customer with a professional colorist, who analyses what mix would be the best — and healthiest — for the customer’s hair. The unique formula is then individually crafted and delivered to the customer’s door along with application instructions for a mere $19.95.
“Our user-friendly platform gives the customers a needed sense of trust due to our thorough and analytical process. Combined with our renowned colorists, who take care of their individual clients from the start and into the future as client’s tastes and needs change, we look to continue being at the forefront of the online beauty market,” says co-founder Tamim Mourad.
In addition, eSalon has announced it has reached its 1,000,000th hair color application, adding to its revolutionary e-commerce website and continuing the tradition of the web-based platform — led by internationally-trained hair colorists.
“This milestone strengthens our vision to redefine the hair-styling industry and our ability provide our customers with the best product uniquely tailored to their hair,” says tech entrepreneur, co-founder and CEO of eSalon Francisco Gimenez. “Not only are our hair dyes tailored to suit customer needs, but our team of professional colorists are always on call to answer questions and give ongoing expert support,” he adds.
As the online-retail sector becomes more diversified and advanced, web shoppers are increasingly seeking out the direct connection to websites, and platforms, providing them with high quality items at a fraction of the cost. According to projections released by Forrester Research Inc. in 2013, shoppers in the United States are expected to spend around $370 billion in the online retail market by 2017, a rise of over 45% compared to the total spent in 2012 ($226 billion).
As customers become more comfortable with buying personal items online, such as beauty products, businesses providing a tailored service like eSalon’s are sure to see a surge in demand.