The recently app is free to download and paying subscribers receive 100 of their latest iOS camera roll photographs in an eco-friendly, high-end magazine that is delivered directly to their home.
With an estimated 880 billion photographs taken on mobile phones a year, this service provides users with the best of both the print and digital worlds. It pairs the ubiquity and convenience of digital mobile photography with the valuable tangibility of high-quality, printed photographs. Recently also provides subscribers with the ease of a fully automated one-click ordering process — users simply tap to upload their photos and their personalized magazine will be delivered.
Recently is designed to complement existing photo apps that save images to the camera roll. Subscribers are sent reminders when their magazines are about to go to print, and they only have to tap upload to start the automated process. Alternately, users can edit their magazines if they wish by swiping and dragging images into place.
The concept was developed by Scott and Elizabeth Valins, a husband and wife team, whose lives have revolved around photography since they first met in line at B&H Photo Video in New York City. A commercial filmmaker and an art director respectively, the Valinses both have a passion for integrating the digital world with printed media. After Elizabeth suffered an extremely serious health scare, the pair decided they wanted to design an app that would help people celebrate and remember every precious moment with ease.
“Mobile digital photography has increasingly become part of our culture,” said art director and Recently Co-founder Elizabeth Valins. “We’re taking more and more snapshots of our experiences, our important moments, and our everyday lives. The problem is, our pictures disappear almost as quickly as publish them on social media. Recently gives us an opportunity to remember with something that we can physically hold in our hands.”
“The social-photo industry is huge; Facebook has over 1 billion members, SnapChat up to 200 million users, and Instagram more than 300 million people,” added Valins. “We’ve built Recently to work with these services and give people the opportunity to turn the digital world into a tangible one again – focusing especially on the thousands of photos they don’t want forgotten, buried in an endless camera roll or publicly posted to a Facebook feed.”