SimplyInsured, a California company dubbed “The Zappos of health insurance,” has announced plans to expand beyond California.
They are taking their online policy shopping and advisory service national, in the hopes of changing the way American citizens and businesses approach health insurance.
With healthcare, the problem is at the forefront of public thought because of the Affordable Care Act. In fact, a recent Glassdoor study showed that 76% of employees say health coverage is the most important employee benefit.
“The Affordable Care Act has brought healthcare into a sort of national spotlight, in terms of debate and awareness,” said Shah. “With the various provisions of the law being progressively implemented, and people signing up on the new insurance exchange markets, and employers shifting coverage to meet new standards, there is a lot in flux right now, and that’s scary and confusing to a lot of people.”
Founded by MIT electrical engineering and computer science graduates and comprised of a team with over 10 years of combined industry experience, SimplyInsured does more than reduces the complicated and rapidly shifting health insurance market to an intelligible paperless experience – it removes the fear that individuals have when approaching health insurance.
Says Co-Founder Vivek Shah, “SimplyInsured is not only about bring health insurance online, it is about removing the fear people have when approaching medical care. To highlight this with an example, last Thursday we had a client go to the emergency room because her husband had a stroke. She arrived to the ER, however the staff could not find her insurance. She panicked as she realized she could receive a $100,000 medical bill, an amount she could not afford.”
The startup has announces it will be launching to New York, Florida, Massachusetts, and 5 other states, and that it received its license to operate in all 50 states.