Music acts such as country star Keith Urban have teamed up with tech company bop.fm.
bop.fm is a music aggregator that compiles offerings from all the major music services, allowing users to stream, watch or buy any song online, regardless of their country, device, or music service. bop.fm automatically searches music services like Spotify, Rdio, SoundCloud, YouTube, Deezer, Beats Music, iTunes, Amazon and Google Play, taking user-service arrangements into account to generate a single stream and single purchase link guaranteed to work.
“”Extending the power of aggregation to the blogger community, where so many fans go to discover new music, is just the next step in what we’ve always been striving for,” says CEO Shehzad Daredia.
“We approach everything we do at bop.fm, first and foremost, as music fans. We look at how we like to experience music, and we think of ways to streamline it. With Embeddable Playlists, if you’re a blogger, the only thing you have to worry about is exposing your audience to new music they’re gonna love.”
“Ultimately, that trickles down to the fans, because now when they go to their favorite site, they know they’re not going to have to scour the internet trying to find a link to the song(s) that actually works.”
Mr. Daredia explains that the fragmentation that has characterized the music industry, and digital music in particular, extends in both directions. “It’s bad for fans and frustrating for writers, but more than that, it’s hurting the artists themselves, too,” he says. “They expend so much energy into distributing their content across several channels yet they don’t have an easy way to reach all their dispersed fans.”
With that in mind, artists from Linkin Park to Keith Urban, O.A.R., Capital Cities, Depeche Mode and Christina Perri have been sharing bop.fm links in their social media campaigns and embedding bop players on their websites.
“We decided to use Bop.fm because not only is it a great social media tool for fans to engage around content, it gives the artist a deeper understanding of their audience’s listening profile, especially as it relates to streaming audio services. In a very short time we have already received actionable intelligence,” says Kavi Halemane, EVP & Head Of Digital at The Collective, which manages Linkin Park.