Mobile First Entertainment has announced the launch of a content creator-focused video app which puts control back in the hands of performers and video revenue directly into their pockets.
Mobile First Entertainment‘s platform offers personalized video channels for performers and content creators via its video app. The platform is made by performers for performers.
Each performer will have their own branded site, including personal content and social media channels, and will receive around 75% of the income generated by their online videos.
More than half of YouTube views are on smartphones and 2014 saw the first record of smartphone internet use surpassing that of laptops and computers.
“Mobile video is trending as most Millennials don’t watch TV at all! We are capitalizing on the explosion of Mobile video engagement and the advertising that comes with it. MFE genuinely believes that this is the way forward for performers in the modern digital age.” Mobile First Entertainment CEO and Co-founder Saif Rahman.
The world of online media is changing, and more and more people are turning to their mobile phones to view their favorite shows and performers. YouTube alone receives more than half its views from smartphones and, in 2014, overall mobile phone internet usage surpassed laptops and computers for the first time.
While the platform lends itself well to would be YouTube stars, the founders stress that MFE app can help people from all backgrounds who create video material and want more control over their digital profile. Artists, bloggers, teachers, musicians and sports stars could all benefit from becoming a part of the MFE community, and see their video revenue boom, giving them financial support which leaves them free to create and share, rather than scrabbling to find funding for their projects.
MFE now available for free download on iOS and Android devices.