Miramix hit its $10,000 goal on IndieGogo on its first day. The startup can now focus on expanding its partnerships with domestic farmers and bring more production capacity online.
Miramix customers can build their personal custom-tailored mixes with the dietary supplements, herbs, spices and natural remedies from their favorite brands.
Miramix uses patent-pending, micro-dosing technology to manufacture each individual’s customized order. The company sources all of its whole foods from domestic U.S. farmers and distributors. The foods are then dried, ground and encapsulated with distilled water in precise mg amounts for each individual order.
Health-foods, vitamins and supplements have thoroughly entered the mainstream and people use them for a wide range of reasons, from strengthening bones to keeping their hair strong and shiny. Over half of U.S. adults take supplements and nutritional products and this number is on the rise.
Individually buying long lists of fruits, nuts, pills, powders and packets is both time consuming and expensive. Miramix is offering a solution to that by offering all of the health benefits from a huge range of components, all at once. The company uses industrial micro-dosing technology to individually create mixes in various packaging types containing all of the users’ needs in one dosage: the “Miracle Mix”.
Clients have the option of buying products separately, hand-crafting their own “miracle mixes” individually, or signing up to a monthly subscription option which offers them a 10% discount on all products, higher levels of product adaptability, free auto-shipping for repeat orders and a no-strings-attached cancellation policy. Over time Miramix wants customers to have access to any edible material in their mix.
“We wanted to give the industry a facelift, create a marketplace where users could get no frills information about ingredients and product mixes that they consumed” said Duane Dennis, Founder and CEO of Miramix.
Although Miramix’s products include VMS brands, the startup prides itself for also offering high quality products sourced from local farmers in the U.S.. “Rather than seeing just a label on a bottle, Miramix will tell a story about each ingredient down to the harvest date and location it was made,” added Dennis.