A toolkit for monitoring the results from your digital marketing campaigns is the latest release from start-up Keyword Aspects.
“Our web tools are built with the goal of encouraging businesses of all sizes to assume ownership of their digital marketing,” says Keyword Aspects Co-Founder Matt Cramer, a longtime IT specialist and web developer with years of experience at companies like Match.com.
“Good decision making is predicated on good information, and that’s what we provide at Keyword Aspects.”
“We’re affordable for any business budget and promise only the information companies need to make intelligent decisions for themselves,” says Cramer.
The founders say the value of Keyword Aspects lies in its powerful backend analytics tools and straightforward user interface. From any computer, users can access longitudinal keyword, domain, search result and metadata information for their own campaigns and those of their competitors, allowing them to test and track marketing strategies and make informed judgments as to campaign budgets.