The Notthingham startup AppInstitute provides hyper-focused apps that concentrate on optimizing specific aspects of a business, such as loyalty, events, booking or retail.
In today’s mobile world, apps are an essential part of delivering the best possible customer experience, not to mention attracting and retaining customers. Moreover, apps can help business owners elevate their customer service. For example, an app with booking capabilities allows customers to make reservations anytime, anywhere, from any device. They are also a great, on-the-go way to provide incentives, such as loyalty programs that reward customers for their business.
However, apps can be expensive to develop and require technical expertise that is beyond many small business owners. AppInstitute aims to bridge this gap by making the power of apps accessible to enterprises of all sizes.
AppInstitute has recently announced the launch of 24 new business type solutions, offering high-quality, customer-focused apps for enterprises across all sizes and verticals.
Examples of its solutions are the new Facebook wizard, which pulls data from businesses’ Facebook pages, such as business information, image gallery and App icon images, and then suggests a template business type to use based on the Facebook business category. This makes it quicker and easier to get an app up and running with just a few clicks of a button.
“An app should be about reducing the friction for a specific service, whether that be making an order, sending a message or requesting a booking,” said AppInsitute CEO and Founder, Ian Naylor. “We aim to keep things simple for the customer and business owner alike, and focus on creating high-quality ‘service enhancing’ apps that lower the barriers of connectivity between customers and a business.”
AppInstitute offers a range of monthly subscriptions well within the limits of even the smallest business, ranging from £5 to £30. The professional package (£30 pm) offers Android and iOS compatible apps, push notifications to improve sales, CRM and data analytics, GEO fencing and App store and Google Play submissions.